Checked by the editors: October 2026
Steps checked against Yandex Music's help for artists and rights holders and VK Studio.
What an artist page is and why it matters
The artist page collects all your releases, your photo and description, and the button listeners press to follow you. Followers get your new releases in their feed – the easiest plays you can get on release day. Until the page is claimed, you can't change the photo, fix a release that landed on another artist's page or pitch new tracks to editors.
How an artist page is created
There is no "create artist" button and no empty profiles: the page appears automatically when the first release with your artist name reaches the catalogue. So the only way to get a page is to release music through a distributor – Yandex Music doesn't accept uploads from artists.
- Release your first track through a distributor that delivers to Yandex Music – see which distributors deliver to Russian platforms.
- Wait until the release is live and find your page through the search in the app.
- Copy the link from the address bar – it looks like music.yandex.ru/artist/ followed by a number. You will also need it for your social media and press kit.
- Request access in Yandex Music for Artists: sign in with your Yandex ID, paste the link and confirm your rights to the page.
How to sign in to Yandex Music for Artists
The artist account lives separately from the regular app and opens under the same Yandex ID the access was granted to. If access hasn't been granted yet, you will see a request form; verification takes from a few hours to a few days. A common trap: if you change the email of your Yandex ID, you can lose access – it is restored with a new request from the new account, not through your distributor's support. If the account doesn't open, first check that you are signed in with the right Yandex ID.
Avatar, photos and description
The avatar is changed in the account, not through the distributor. Requirements are simple: a square of at least 1000×1000 px, a face or a logo in the centre, no text on top, no store logos and no other people's watermarks. Add a short description and links to your social media – the page is what editors and new listeners check first.
What the statistics show
| Metric | What you see |
|---|---|
| Plays | By track and by day |
| Listeners | How many people listened |
| Sources | Playlists, search, My Wave |
| Audience | Cities, gender and age |
| Collection | How many listeners added the track to their collection |
| Playlists | Which playlists picked up the track and how many plays each one brought |
This is the only official source of numbers – the app doesn't show them. Money is reported separately, by your distributor: the store counts plays, and royalties are calculated and paid by whoever delivered the release.
Pitching and playlists
You can't add a track to an editorial playlist yourself, and paid placements in other people's user playlists are something the stores dislike. Editors pick tracks from pitches sent from the account at least two weeks before the release date, and the algorithms behind My Wave react to how listeners behave in the first weeks. Yandex Music doesn't sell "track ads" inside the service – promotion happens outside it and through playlists. Step by step – how to get on Yandex Music playlists and how the Yandex Music chart works.
VK Music: VK Studio
On VK Music the logic is the same, but access goes through your VK profile or community: the release arrives from the distributor, and you link it to your artist page in VK Studio. From there you get statistics, link music videos and add the track to the VK Clips library. Some VK playlists are built by algorithms from listener behaviour, others by editors, who receive tracks in advance – before the release date. VK has no separate "track ad" format: you promote a music video or a post with the track through VK's advertising account. More – how to upload music to VK Music.
Zvuk
On Zvuk the artist account works the same way, but access is confirmed through the distributor that delivered your release, not with a direct request.
How much the stores pay
Yandex Music pays about 9–50 ₽ per 1,000 streams (21–54 ₽ on average in open reports), VK Music 11–85 ₽ (37–98 ₽ on average). Breakdowns – Yandex Music and VK Music.
Where to get help
Merging duplicate pages, renaming and someone else's tracks on your page are handled by Yandex Music's support for artists through the feedback form in the account. If your release came out through OUR ANGELS, you don't need to write anywhere: we handle the correspondence with the store.
Sources
Yandex Music's help for artists and rights holders and VK Studio; rates – open reports by the label 88 Sever (via Skillbox Media, 2025), UpSound (February 2026) and B1 (2024). Interfaces change – if a button has moved, the logic stays the same.
Frequently asked questions
How do I create an artist page on Yandex Music?
You don't create it manually: the page appears automatically with your first release through a distributor. Then you claim it in Yandex Music for Artists.
How do I get access to my artist page?
Sign in to Yandex Music for Artists with your Yandex ID, paste the link to your page (music.yandex.ru/artist/ followed by a number) and confirm your rights. Verification takes from a few hours to a few days.
Where can I see my Yandex Music statistics?
Only in the artist account: plays by track and day, listeners, sources including My Wave, cities, gender and age. The app doesn't show them.
How do I change my artist photo on Yandex Music?
In the artist account after your access is confirmed. Use a square of at least 1000×1000 px without text on top or store logos.
Is there an artist account on VK Music?
Yes, VK Studio. The release arrives from your distributor, and you link it to your artist page through your VK profile or community.
Who pays me for plays on Yandex Music?
Your distributor. Yandex Music shows the plays, but royalties are calculated and paid by whoever delivered the release.
Release your music with OUR ANGELS
OUR ANGELS is an independent music label in Moscow, working since 2010, with 7,200+ releases in the catalogue. We deliver releases to Yandex Music, VK Music and Zvuk together with 250+ other stores and streaming services worldwide: 1 500 ₽ per single and 3 000 ₽ per EP or album, one-off, live in 2 business days, editorial pitching included. The rights stay with the artist, and royalty reports come once a quarter.
See every service on the price list, send us a demo or get in touch.
Read next: How to get on Yandex Music playlists · The Yandex Music chart · How to upload music to Yandex Music · How much VK Music pays per stream · All guides
This page is also available in Russian.