How much a music video costs
A video’s price comes down to three things: how many shooting days, how many people in front of and behind the camera, and what happens in post. Below are the prices and timelines for the formats we shoot in Moscow; two rounds of edit revisions are included, three for videos with VFX.
| Format | What it is | Shoot days · delivery | Price |
|---|
| Vertical content | A pack of 20 short videos for VK Clips, Reels and Shorts from a single session. | 1 · 14 days | from 80,000 ₽ |
| Performance video | The artist and the track: location, light, camera movement, no plot. | 1 · 14–21 days | 80,000–150,000 ₽ |
| Narrative video | Script, actors, props, several locations, colour grading. | 1–2 · 21 days | 150,000–300,000 ₽ |
| Video with VFX | Green screen, 3D elements, compositing, motion design. | 1–3 · from 4 weeks | 300,000 ₽ – 1.5M ₽ |
Budget guide. A turnkey clip with one shoot day starts at 80,000 ₽. A full production with a crew, several locations and VFX goes up to 1.5 M ₽. Vertical content for VK Clips, Reels and Shorts is filmed in the same session and costs noticeably less than a standalone video.
We quote precisely after a conversation about references: name the budget and we will say which format fits it, with no brand markup. A detailed market price breakdown is in the article on music video costs.
How the shoot goes
- We listen to the track and discuss references – what should stay in the viewer’s head.
- We write the script and storyboard, agree locations and the budget.
- We shoot: director, DOP, gaffer, art director, make-up.
- Edit, colour grade, graphics, vertical cuts for social platforms.
- We deliver the master and the clips, and help with publishing and promotion.
Result: 410,000 views from zero
The Drop Dead Lane video reached 410,000 YouTube views on a channel started from scratch – no ad budget, just format and consistency. A step-by-step breakdown is in OUR ANGELS artist case studies.
Where we shoot
Base in Moscow. We shoot in studios and on location across Moscow and the region; trips to other cities by arrangement. For label artists a video usually goes together with the release and distribution, so the video lands at the same time as the track and works for the first days.