How much a music video costs
A video’s price comes down to three things: how many shooting days, how many people in front of and behind the camera, and what happens in post. Below are the benchmarks for the formats we shoot in Moscow.
| Format | What it is | Days |
|---|
| Vertical content | A pack of short videos for VK Clips, Reels and Shorts from a single session. | 1 |
| Performance video | The artist and the track: location, light, camera movement, no plot. | 1 |
| Narrative video | Script, actors, props, several locations, colour grading. | 1–2 |
| Video with VFX | Green screen, 3D elements, compositing, motion design. | 1–3 |
Budget guide. A turnkey clip with one shoot day starts at 80,000 ₽. A full production with a crew, several locations and VFX goes up to 1.5 M ₽. Vertical content for VK Clips, Reels and Shorts is filmed in the same session and costs noticeably less than a standalone video.
We quote precisely after a conversation about references: name the budget and we will say which format fits it, with no brand markup. A detailed market price breakdown is in the article on music video costs.
How the shoot goes
- We listen to the track and discuss references – what should stay in the viewer’s head.
- We write the script and storyboard, agree locations and the budget.
- We shoot: director, DOP, gaffer, art director, make-up.
- Edit, colour grade, graphics, vertical cuts for social platforms.
- We deliver the master and the clips, and help with publishing and promotion.
Result: 410,000 views from zero
The Drop Dead Lane video reached 410,000 YouTube views on a channel started from scratch – no ad budget, just format and consistency. A step-by-step breakdown is in OUR ANGELS artist case studies.
Where we shoot
Base in Moscow. We shoot in studios and on location across Moscow and the region; trips to other cities by arrangement. For label artists a video usually goes together with the release and distribution, so the video lands at the same time as the track and works for the first days.